DESIGN TO ME... AT THE MOMENT
Last weekend I attended AXII. It was a great time as it usually is. The committee did a great job and put on a great awards show. It is odd sometimes for me because I no longer am submitting work in hopes of receiving an award, but yet I feel like I should be there because the design community is like a family to me. So many students that I've watched grow into professionals, and now so many professionals that are dear friends to me. I love being able to be there and support KCAI, Hallmark, and all of the other amazing designers!
I often have what I like to call an "identity crisis" in that my day-to-day is not designing or making anymore, but yet I work with designers all day long. Don't get me wrong, I still design in many ways, in the way we think of design, as in I still complete freelance work or do work for the yoga studio. However, I feel like my job is constant problem solving. I am always using my left and right brain to be successful. I get asked that question a lot... but you're not designing...! Why?! And honestly, I get to use my strengths everyday. I truly go home and feel fulfilled each day and that's really hard for me to explain. When I am sitting behind a computer all day not communicating or problem solving my strengths are not being used. I think it's a matter of taking the time to figure out the right balance for you. I also say that without my design degree I wouldn't have the job that I do nor be as successful.
That is one thing I love about design. It allows you to do SO MANY different things. I sometimes wonder if that's why it took me forever to find a job! Nothing ever felt right! And then I had to just take a chance! I have been fortunate enough to experience both sides and am begining to realize how to best utilize my "abilities." It makes me pretty excited for the future. I think as designers we have this incredible skill set. We understand strategy, communication, problem solving, the importance of learning, along with visual esthetics, trends, and understanding how to bring an idea to life. Design to me doesn't always mean working in photoshop layers or working on a layout. Design to me be can simply be creative thinking to solve a problem.
That is my little rant for today! It's something that I think about often and sometimes one just needs to type it out! I think it's important regardless of your craft that we just never stop making, challenge yourself (the hardest one for me at the moment), and to not forget the amazing communities that we are all apart of.