After our group critique we needed to create a more specific campaign that has a specific message. Since we wanted to keep the focus on the idea of changing the way people think and how they make their choices. We wanted to make the context more targeted to this idea of long and short term. We decided on the idea of cashing checks. We discovered that a lot of people don't realize the long term affects of cashing checks and quickly the money that they take out of the check can add up.