Overall, this project has been very difficult at times for me. I can't say why specifically, but probably just the process of iteration has been challenging. Looking at all the work now though I feel acomplished! My concept or campaign idea is that design takes creativity and imagination. It's not just sitting at a computer pushing shapes. We use the creative mind just like any other art. We use the skills we learn and incorperate that into our design process. Designers understand concept, grids, strategy, but with in all of that we use our creative minds in the process.